Some write. Some direct.
I chase the feeling.
Writer-director, Los Angeles. Four years at Google as Global Creative Director leading the Apple longform partnership. Before that, directed Preach for John Legend at Special Boy Films. At Durable Goods, directed Black Men Love for SheaMoisture Men: Webby, two Tellys, Ad Age. Co-founder of Freedom & Coffee. Current build: Terreform One.
- Harvard
- NYU Tisch MFA
- Spike Lee Production Award
- DGA
Awards & Recognition
Nominations
- VMA · Surefire, John Legend
- VMA Nominated · Preach, John Legend
- Webby · Black Men Love, SheaMoisture Men
- Two Tellys · Black Men Love
- AYA Inclusion · Cannes
- Cannes Lions & Clio nominations
- Ad Age Featured · Black Men Love
- Gold Anthem · Earth Alliance
- Spike Lee Production Award
- DGA member
Selected Clients
- Apple (via Google)
- Warner Bros.
- Unilever / SheaMoisture
- Netflix
- Terreform One
- Reinvestment Fund
- We Are California
About
A writer-director based in Los Angeles, looking for the human inside the idea.
The grandfather with the kettlebell. The kid at the bus stop. The guy on his first day back. What I chase, across brand films and PSAs and music videos and long-form, is the moment a person becomes the story. Craft is the pretext. Feeling is the point.
Four years at Google as Global Creative Director leading the Apple partnership, which included nailing longform narrative structure: a $10B+ opportunity that lifted global retention ten points and anchored Google’s YouTube creative guidance over the next several years. Worked on worldwide launches for Warner Bros.’ Dune, Yellowstone, and Top Gun. Before Google, at my own Brooklyn shop Special Boy Films, I produced the VMA-winning Surefire and directed the VMA-nominated Preach with John Legend. Films that pulled 70M+ combined views.
At Durable Goods I directed seven spots for SheaMoisture Men’s Black Men Love, a campaign singled out by Ad Age, honored at the Webbys and Tellys, and nominated at the Clios and Cannes Lions. At Freedom & Coffee, the studio I co-founded, our Earth Alliance work won a Gold Anthem. The current build is Terreform One.
Harvard, Government (honors). NYU Tisch, MFA. Spike Lee Production Award. DGA member.